Intro
This is an authentic Japanese publication, carefully selected and shipped directly from Japan.
We specialize in Japanese books, magazines, and artist editions focusing on architecture, art, design, and contemporary culture.
Feature
A comprehensive photo book documenting Shibuya’s youth and gyaru culture in 1999, captured at the turn of the 20th century by photographers Masahiro Nogami and Masami Takahashi.
Description
At the end of the 20th century, Shibuya stood at the epicenter of Japan’s rapidly evolving youth culture. The streets around Shibuya Center Street and SHIBUYA109 became gathering points for young people drawn by emerging fashions, charismatic shop staff, and a distinctly local reinterpretation of global style.
This photo book vividly records that moment in 1999, focusing on the rise of gyaru culture — including the iconic ganguro style — as it unfolded in real urban space. While often perceived as Western-inspired, the fashion documented here reveals a process of localization, shaped by Japanese social context, street culture, magazines, and domestic pop icons rather than direct imitation.
With 369 pages of photographs, this volume stands as a rare and significant visual archive. To the best of our knowledge, few publications have documented ganguro gyaru culture with this level of depth and immediacy. As both a photographic work and a cultural record, Shibuya 1999 preserves an essential chapter of late-20th-century Japanese youth culture.
Details
Publisher: Zen Foto Gallery
Release Date: 2016
Language: Japanese / English (Bilingual)
Pages: 369
Format: Softcover
Size: 202 × 196 mm
Condition: New
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